Circular Beauty: The Upcycled Ingredients Shaping Personal Care

Circular beauty has shifted significantly from niche to mainstream in recent years. The Business Research Company valued the circular beauty products market at $2.7 billion in 2025 and forecasts $3.74 billion by 2030. Innova Market Insights reports that new personal care launches featuring upcycled ingredients grew by an average of 110% a year between 2021 and 2025. It’s no longer just eco-conscious start-ups leading the way either. Upcycled claims are increasingly turning up across mainstream and premium brands.

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HydroxyPro-Lift: A Targeted Active for Boosting Gaze and Lips

Eyes and lips do a lot of the work when it comes to how we perceive a face – they’re the most expressive, attention-capturing features we have. They’re also often among the first areas to show signs of ageing and fatigue. That means even a small improvement here can have a marked effect on how healthy, rested and youthful someone looks overall.

That’s why we’re excited to introduce HydroxyPro-Lift from Sinerga, a collagen-boosting ingredient that has been designed specifically to improve the appearance of eyes and lips. Continue reading

Up-Citrus Rheo: A Sustainable Rheological Innovation for Personal Care

Up-Citrus Rheo is a 100% natural rheological agent derived from upcycled lemon peel waste, offering eco-conscious formulators a sustainable alternative to traditional rheological agents, with multifunctional benefits. 

With upcycled beauty expected to grow at an annual rate of 6.6% by 2031 (according to a report by Allied Market Research), now is the time to take advantage of high-performance ingredients such as Up-Citrus Rheo by Sinerga.Continue reading

Anti-Pollution Actives

Written by Sam Wood in our Technical Team 

Since the dawn of the industrial revolution, pollution has become an ever-increasing issue as society has reaped the benefits of new technologies and improvements in quality of life that our ancestors could only dream of.Continue reading

Tackling Hair Loss: From Prevention to Re-Growth

Hair loss is a growing concern for consumers, driven by factors like stress, hormonal imbalances, pollution, and ageing. With increased awareness of the connection between scalp health and hair health, the concept of skinification—adapting skincare principles for hair care—is reshaping the market. Consumers are now looking for holistic solutions that target the scalp as the foundation for healthy, resilient hair.Continue reading