Behind the Scent: Candles, Diffusers, Sprays and Plug-Ins

The UK air care market is worth over £620 million (Mintel), and globally it’s set to grow by more than 7% by 2034 (Fortune Business Insights). What has changed is not only how much people buy but why they buy it. Fragrance in the home is now tied to wellbeing, and consumers are getting more particular about what’s inside the bottle, not just what it smells like.

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Circular Beauty: The Upcycled Ingredients Shaping Personal Care

Circular beauty has shifted significantly from niche to mainstream in recent years. The Business Research Company valued the circular beauty products market at $2.7 billion in 2025 and forecasts $3.74 billion by 2030. Innova Market Insights reports that new personal care launches featuring upcycled ingredients grew by an average of 110% a year between 2021 and 2025. It’s no longer just eco-conscious start-ups leading the way either. Upcycled claims are increasingly turning up across mainstream and premium brands.

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Formulating Baby Care with Acrypol® ET-22

The clean label trend, already well established across personal care, is increasingly extending into baby care as well. Parents are seeking sulfate free, ultra-gentle and visibly transparent products that offer peace of mind, and Corel Pharma Chem has created a solution for this with Acrypol® ET-22.

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