With many people now needing to wear face masks all day long while at work or out and about, it’s no surprise that eyes have become more important than ever as a means of expressing ourselves. So personal care brands are now embracing new and effective eye care formulations that will help soothe tired eyes and boost confidence.
Demand for traditional make up products is decreasing – the vast majority of people won’t invest in lip products, for example, when they will be largely unseen because of mask wearing. In fact, according to Brazilian ingredient company Nanovetores, demand for the raw materials for lipsticks has decreased around 90% during the coronavirus crisis so far. So it’s all about the eyes!
Why Eye Care Matters Right Now
So, why exactly does eye care matter so much right now? Well, aside from the visibility of this feature above all others when a mask is worn, the current global climate has had a marked impact on individual stress levels. As our lives continue to change as we adapt to working from home, new social expectations, and difficulties separating work from leisure time, it’s unsurprising that people now wish to invest more into self-care.
Whether consumers complain of increased blue light exposure or simply need to appear bright-eyed and bushy-tailed on daily Zoom calls, there’s undoubtedly a growing market for self-care that’s only set to increase exponentially in coming months. As blue light stimulates free radicals and induces ageing, the correct ingredients aimed at the eye can do wonders for fighting back any negative effects.
In addition to this, though some may need to appear thriving for work calls, others may simply wish to decompress after a particularly difficult week. As wellness and self-care industries continue to see increased sales, formulators should seek to capitalise upon consumers looking to pamper themselves in an uncontrollable new environment.
Our Recommendations
Dolcevia
Dolcevia is a 100% natural anti-ageing/anti-wrinkle active derived from the leaves of the Stevia Rebaudiana plant. Seen as the ultimate natural and pure active ingredient that has a proven decontracturing effect on involuntary muscle tension, it is perhaps the perfect ingredient for formulators looking to create a product that is targeted at stressed-out consumers.
A particularly excellent choice for applications involving the face, neck, décolleté, soft-aging, and make-up bases, Dolcevia is arguably a formulator’s dream during the pandemic.
What else does Dolcevia offer?
- An excellent decontracturing effect on muscles
- A natural de-stressing effect on tired skin
- Anti-wrinkle benefits for the consumer
- Helps to counter the effects of excess Acetyl Choline that appears under chronic stressful conditions
- Relaxes and smooths the muscle, giving a smoother and more youthful appearance
Eyedren
Based on Ximenynic acid that is derived from the Ximenia plant, Eyedren reduces capillary fragility and helps to improve vascular tone. Because of these abilities, Eyedren also helps to reduce the leakage of arachidonic acid, which is a pre-cursor for inflammatory compounds like prostaglandins and leukotrienes.
As eye contour is characterised by thin skin that possesses no lipidic layer, it is particularly prone to damage. Therefore, individuals should take greater care when moisturising and defending this part of the face. With ageing around the eyes usually quite visible, expression wrinkles and general imperfections around the eyes can quickly become glaring.
What else does Eyedren offer?
- Increased micro-circulation and drainage for tissue post-use
- Reduces the appearance of puffy eyes and dark circles
- Hydrates and restructures the skin of the eye, maintaining the correct moisture content and decreasing the collapse of skin structure
- Illuminates the eye contour
With in vivo testing proving dark circle reduction, decreased skin roughness, and increased smoothness with continued use, Eyedren is an excellent consideration for those formulating eye-care applications such as dark circle erasers, eye detox serums, and illuminating creams.
To discuss samples, to ask us a question about one of these ingredients, or simply to discuss eye care formulations, get in touch with the technical team here at Chemlink Specialities. We’ve got our own in-house lab, decades of formulating experience, and we’re here to help.
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