Principle
Smell is arguably our most powerful sense; it has the ability to awaken many vivid memories and emotions and can significantly influence our mood and mental health. In fact, research suggests that smells generate 75% of our everyday emotions, making us 100 times more likely to remember something we’ve smelled over something we’ve heard, touched or seen – that’s rather remarkable!
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Calling all hair care formulators – this one’s for you! In this post we’re showcasing three of this year’s key hair care trends from one of our principals Carrubba, focusing on plant-based functionals, aromatic extracts and clean fragrances.
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Carrubba, our principal, have provided some insights into the latest aroma trends for personal care and cosmetics which will be driving the market in 2024. Here’s a summary of the specific trends and scents that are expected to be popular.
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We attended Mintel’s recent webinar, ‘Surviving and thriving in the “next” normal for fragrance’, to better understand the challenges and opportunities that face the fragrance market now and in the short, medium and long term future.
Every year, Chemlink Specialities’ fragrance suppliers, Carrubba, release a fragrance trends report. Over the last few months they’ve been analysing current and future trends to bring us some valuable industry insight.
Chemlink suppliers, Carrubba, have over 500 botanical extracts, flavours and fragrances in their range. Each year they study the current fragrance and flavour trends to bring us industry insight which we use to help guide our formulations.
