Three revolutionary hair conditioning ingredients have been launched within Clariant’s Genadvance® series to target the most common hair problems: dull hair, damaged hair and dry hair. In this blog, we explain the ways that they could transform your hair care formulations.

Each of the three ingredients has been shown to outperform competing products, and each has broad applications across shampooing and conditioning. What’s more, two of the three ingredients (Life and Hydra) have been awarded with Clariant’s EcoTain® label. That means they offer outstanding sustainability advantages that significantly exceed market standards. 

So let’s take a closer look.

Dull Hair? Genadvance® Life 

One in three consumers experience dull hair with a lack of volume. 

Genadvance® Life (INCI: Polyquaternium-116 and Butylene Glycol) is a breath of life for thin and limp hair. It provides volume without making hair frizzy. It is eco-friendly and can be used in a wide range of hair care formulations, including silicone-free products.

GenAdvance Life

Four key benefits:

  • Hair gloss without silicone
  • More volume
  • Reduces hair frizz
  • Eco-friendly with good biodegradation

You can download example formulations, including a jelly-like conditioner for beard and hair and a leave-in elixir, from the bottom of this page. 

Damaged Hair? Genadvance® Repair

Eight out of ten women report some level of hair damage. It’s one of the most common hair complaints and can be caused by a huge range of factors, from heat to stress. 

Genadvance® Repair (INCI: Quaternium-98) restores damaged hair to its healthy state. It also prevents further damage much more effectively than current damage-protecting ingredients, leaving hair sleek and smooth. It’s hugely weight efficient too, making it a truly economic solution. 

GenAdvance Repair

Four key benefits:

  • Repairs damaged hair
  • Better dry smoothness
  • Improves dry detangling
  • Up to 25% cost savings

You can download example formulations, including an eco-friendly bar shampoo and a sulfate-free shampoo for coloured hair, from the bottom of this page

Dry Hair? Genadvance® Hydra

50% of consumers experience dry hair, often caused by too frequent washing, chemical treatments, and styling procedures. Dry hair can also be caused by everyday life – UV light, salt and humidity changes all contribute, for instance.

Genadvance® Hydra (INCI: Lauryl/Myristyl Polyrinicinoleate and Glycerin) is a natural moisturiser that offers green, clean relief for those with dry hair. It is Clariant’s most nature-friendly hair care ingredient, making dry hair feel moisturised and manageable. It is also COSMOS approved and biodegradable in just 10 days.

GenAdvance Hydra

Four key benefits: 

  • 100% naturally derived and COSMOS approved
  • Hydrates scalp and hair
  • Superior conditioning in silicone free products
  • Easier combing with a smooth after-feel 

You can download example formulations, including a clean beauty leave-in conditioner and a co-washing cleanser, from the bottom of this page.  

Try Genadvance® For Yourself

Example Formulations Brochure to Download

To take a look at some example formulations, download this brochure

If you have questions about the Genadvance® series or if you’d like to test the ingredients within your own formulations, contact the Chemlink team.

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