Behind the Scent: Candles, Diffusers, Sprays and Plug-Ins

The UK air care market is worth over £620 million (Mintel), and globally it’s set to grow by more than 7% by 2034 (Fortune Business Insights). What has changed is not only how much people buy but why they buy it. Fragrance in the home is now tied to wellbeing, and consumers are getting more particular about what’s inside the bottle, not just what it smells like.

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