Contemporary consumers are highly informed and are increasingly demanding a superior level of performance from their styling products. They seek lasting hold, adaptable flexibility, visual clarity, and textures that give them that clean feeling. For formulators, delivering that performance requires more than just creativity; it takes the right technology. Continue reading
Colour does more than make a product look good, it can also shape how consumers think and feel about it. From bright blue laundry liquids that signal freshness, to rich green cleaners that suggest eco-friendly power, colour tells a story before the product is even opened. But for formulators, achieving that perfect shade isn’t always simple. Stability, staining, and solubility all come into play, especially in complex cleaning and industrial formulations.Continue reading
