In the ever-evolving landscape of chemical formulations, Verdant’s Mackam® JEM emerges as a beacon of innovation. This high-performance amphoteric wetting agent is crafted from plant-based raw materials, presenting a sustainable solution for diverse industrial applications.
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Over the last few years, we’ve seen a significant change in the personal care industry as we all collectively become more conscious of our environmental impact. Consumers’ expectations are changing, with more emphasis being put on choosing eco-friendly products that contain well-sourced ingredients and provide significant wellness benefits. In addition, the tightening of regulations around the use of microplastics means that many formulators are now searching for alternatives to synthetic ingredients.
Calling all hair care formulators – this one’s for you! In this post we’re showcasing three of this year’s key hair care trends from one of our principals Carrubba, focusing on plant-based functionals, aromatic extracts and clean fragrances.
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