We’ve all heard of tinted moisturiser as the classic skincare/makeup hybrid, so how have these products evolved in more recent times and what new hybrid products are currently on the market? 

In this blog, we dive into the latest trends for skincare/makeup hybrids and the personal care products that are working harder and smarter for even better results. 

What is a skincare/makeup hybrid?

A skincare/makeup hybrid is a product that combines the benefits of skincare and makeup in one formula. It can provide coverage like makeup while also delivering active ingredients like skincare. This type of product is designed to simplify beauty routines by offering multiple benefits in one product. In recent years, we have seen these products explode onto the market with a huge range of formulations, from creams and powders to gels and mists, all of which claim to offer a dual function to target particular concerns on the face or body. 

Emerging trends for skincare/makeup hybrid products

Competition and growth in the personal care space has seen a steep increase in the number of products offering both skincare and cosmetic qualities. Below we have highlighted some of the trends in the hybrid market. 

1. Making suncare a priority

A better understanding of the damaging effects of UV by consumers has seen a dramatic shift towards adding SPF into cosmetic products. Everything from foundations and concealers to lip tints and setting sprays are being geared towards protecting the skin from the sun. 

Supergoop Glow Setting 100% mineral powder with SPF 35

An example product currently on the market is the Supergoop glow setting 100% mineral powder with SPF 35. One of the only broad spectrum SPFs in a powder formula, this portable powder with built in brush claims to “leave a sheer luminous finish for on the go sun protection”.

2. Don’t just cover blemishes, fight them!

Acne isn’t just a problem for teenage skin, lots of people suffer with blemishes or breakout until much later in life. Anti-blemish skincare/makeup hybrid products provide a great solution for those looking to conceal blemishes while treating them at the same time. These products typically contain ingredients such as salicylic acid, which helps to unclog pores and reduce inflammation, and are designed to be non-comedogenic, meaning the make-up element won’t clog pores either.

Clinique Anti-Blemish Solutions™ Liquid Makeup

This foundation from Clinique provides coverage while fighting breakouts to keep skin looking clear and even. The oil-free formula contains salicylic acid and claims to cover blemishes and naturalise redness. 

3. Longer, healthier brows and lashes

Lash and brow serums in mascaras or brow gels have become increasingly popular in the beauty industry. These products are designed to promote the growth and thickness of lashes and brows, providing a fuller and more defined appearance. Many of these serums contain ingredients such as peptides and biotin that can nourish and strengthen hair follicles while pigments give hairs definitions and volume. 

Growth Booster Mascara ‘Mascara Terrybly’ from By Terry

An example of this type of hybrid is the growth booster mascara ‘Mascara Terrybly’ from By Terry. This mascara contains hyaluronic acid, collagen and plant proteins to condition lashes and claims to contain growth activating technology to get longer, thicker looking lashes over time.

Looking to formulate a skincare/makeup hybrid product? 

We have lots of exciting products available for anyone looking to create a skincare/makeup hybrid. Simply get in touch with us via telephone or email to book a visit from one of our technical experts. We’ll then talk you through our range of premium ingredients and their capabilities to help you create the perfect formulation.

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