W. Ulrich offer four distinct grades of synthetic Urea, specifically tailored to meet the needs of personal care formulators. Urea increases the skin’s water-binding capacity, thus increasing the skin’s moisture content. It also acts as a keratolytic by promoting the exfoliation of dead skin cells, resulting in a smoother and fresher skin surface and has anti-inflammatory and anti-itching properties that help to reduce skin irritation and redness.