An easy-to-use and highly efficient EO free emulsifier for designing oil-in-polyol emulsions. Mirataine® OMG MB allows the creation of emulsions with translucent or transparent gel like appearance that turns into oil or milk during use. This incredible technology platform answers consumer appeal for new formats and products pushing the sensory boundaries, while delivering effective cleansing, intensive nourishment and protection benefits to the skin, hair and scalp.