Circular beauty has shifted significantly from niche to mainstream in recent years. The Business Research Company valued the circular beauty products market at $2.7 billion in 2025 and forecasts $3.74 billion by 2030. Innova Market Insights reports that new personal care launches featuring upcycled ingredients grew by an average of 110% a year between 2021 and 2025. It’s no longer just eco-conscious start-ups leading the way either. Upcycled claims are increasingly turning up across mainstream and premium brands.
